Current screen

None currently.

Project notes

Create an error messages for the scenario below.

Brand Voice

At Medi, our brand voice is:

• Helpful but never pushy
• Welcoming to all audiences
• Relaxed with a quiet confidence

Scenario #1

Medi’s mission is to bring mindfulness, clarity, and inner peace to our users. This is reflected in every word we use. We strive to create an online oasis for our users and we’re careful to keep our messaging positive.

To do

Create a new 404 page according to Medi’s style guide. Your project manager asked that you try to get users to download the mobile app. Stay calm and good luck.

Rationale - 404 Page

404 Page Error

• Thin font choice puts the technical phrase into the background (prioritize the user over the developer)

Emptiness. the result (not the goal)

• Within a few minutes of reading this assignment, the word "Emptiness" arose in me as the absolute perfect concept for this type of page. As a seasoned meditator myself, this concept and how it’s achieved translated perfectly to mirror the user experience of reaching a 404 page (a result, not a goal). Creates curiosity in the user towards PM goals of app downloads.