<aside> 💡 This document serves as a source of truth for [Brand's] new positioning and messaging and should be referenced for all external-facing comms. You can find detail of the company mission and vision, target audience and product.

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Positioning Statement 📜

In the competitive landscape, our differentiators are that we're x, x and x.

Category

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Mission

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Vision

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Sections

Primary Messaging 💫

<aside> 💡 The overarching message of our product offering.

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