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Mayur's passion lies in leading design teams to create delightful, simple, engaging user experiences across multiple platforms and hardware form factors. With over 23+ years of rich experience and a broad spectrum of work done, currently, he mentors, inspires and provides strategic guidelines to a rapidly growing team of wonderful UX Designers at Myntra.

Mayur's expertise lies in building design teams at scale, nurturing design culture, collaboration across an organisation and delivering a usable product which meets pre-defined business goals.

Mayur is the founder of **RethinkingUX,** (with 30K+ followers on LinkedIn & a slack channel with 2600+ global members) community-led initiative and believes at giving back to the community.

Why we need to break free from our obsession…

Progress usually begins where certainty ends. Our obsession with certainty distorts our vision to “unknown knowns”. We need to break free from our obsession with certainty and harness the power of uncertainty.

The core of digital product design is to explore beyond the unthinkable, the key is to learn and take inspiration from other industries & leaders. Instead of regarding the status quo as absolute, we should question them until we are left with the fundamental principles.

Here are a few tips to go beyond what we assume we know are the only truth and kill your personal bias:


★ Park the most obvious solutions, look out for exclusive and unique ideas. - We do this all the time at Myntra Design Tea


★ Set out to prove yourself wrong rather than confirm what you believe to be true. Good for all professionals.

★ Reason from first principles by breaking things down to expose invisible rules and see the fundamental components.

★ Abandon the path of least resistance to pursue a moonshot that gives you an edge over your competitors.

★ Separate your beliefs from your identity by seeing your opinions as working hypotheses.

★Adopt the habit of pausing after each success to determine what can be learned

To nurture a true innovation, we must keep devising thought experiments, taking moonshots, proving ourselves wrong, dancing with uncertainty, reframing problems, testing as we try, and returning to first principles.

👉 Happy to hear your thought? Follow my original post on LinkedIn

🙏 Thank you for your contribution and big heart.

Rethinkers and LinkedIn friends are an essential part of @RethinkingUX journey. Looking forward to nurturing community, curating useful content and connecting billions of great minds across the globe.

Our takeaways from 2021:

★ The key to success is 𝗟𝗘𝗦𝗦 worry about failure.

★ One of the best lessons in life is learning how to be 𝗖𝗔𝗟𝗠 in odd situations.

★ We have a choice not to prove but to 𝗜𝗠𝗣𝗥𝗢𝗩𝗘.

★ If you want to be 𝗧𝗥𝗨𝗦𝗧𝗘𝗗, be trustworthy.

★ We aren't always right, be ready to 𝗔𝗗𝗔𝗣𝗧 and adopt.

Stay tuned for more thoughtful initiatives and quality content from across the globe.

🚀 To join the RethinkingUX Slack channel. Follow RethinkingUX Slack direct link:

Mayur Chaudhary on LinkedIn: #Rethinkers #community #communitybuilding