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Mayur's passion lies in leading design teams in the creation of delightful, simple, engaging user experiences across multiple platforms and hardware form factors. With over 23+ years of rich experience and a broad spectrum of work done, currently, he, mentors, inspires and provide strategic guidelines to a rapidly growing team of wonderful UX Designers at Myntra.

Mayur's expertise lies in building design teams at scale, nurturing design culture, collaboration across an organization and delivering a usable product which meets pre-defined business goals.

Mayur is founder of **RethinkingUX,** (with 23K+ followers on LinkedIn & a slack channel with 2300+ global members) community led initiative and believes at giving back to the community.

👨‍💻 Types of Empathy

Empathy - getting into consumer shoe but hold on there is more to it. Empathy means challenging your preconceived ideas and setting aside your sense of what you think is true in order to learn what actually is true.

We talk about empathy loosely and most commonly as a single attribute but there are four distinct kinds of empathy, each important for all involved #stakeholders and your #leadership effectiveness.

★ Cognitive empathy - the ability to understand another person's perspective. ★ Emotional empathy - the ability to feel what someone else feels. ★ Compassionate Empathy - feeling someone’s pain, and taking action to help. ★ Empathic concern - the ability to sense what another person needs from you.

Deep empathy for people makes our observations powerful sources of inspiration.

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👨‍💻 Influence and Persuasion

🌞 Wishing you all good health, happiness and be committed to excellence throughout 2021. Happy New Year!

Leadership is an art, leaders are an artist. To become one is to do with more doing than explaining. What's important is to create a bond early on which helps build trust with your colleague, teams and with your consumers.

A handy six fundamental principles of persuasion helps us understand the ways people evaluate information & form decision.

  1. Principle of liking: People like those who like them. Uncover real similarities and offer genuine praise.
  2. Principle of reciprocity: People repay in kind. Give what you want to receive.
  3. The Principle of social proof: People follow the leads of similar others. Use peer power whenever available.
  4. The Principle of consistency: People align with their clear commitments. Make their commitments active, public and voluntary
  5. The Principle of Authority: People differ to experts. Expose your expertise, don't assume it's self-evident.
  6. Principle of Scarcity: People want more of what they can have less. Highlight Unique benefits and exclusive information.

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