https://vimeo.com/391613438/15a4b8b6cf

Waterpik, the water flossing company, hired WillowTree to do a research and strategy project to see how an app could help increase product and brand loyalty. Along with a researcher and strategist, we prototyped different solutions to understand what their audience would use, but more so, what their audience would enjoy using to improve their dental hygiene habits. We pitched the idea of a gamified challenge app that focused on habit building. We found that if a Waterpik user flossed for 14 days consecutively then there was a significant chance they would become a long-term flosser. So for each of the 14 days to build a habit, the Waterpik user would receive unique content relevant to their journey in mastery of the device. I became the lead designer (and only) on the project, in charge of the UX, visual design, and all the animated content in the app—over 50 unique animations!

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e7656854-d7aa-4c7a-b096-f2ffc44eac4f/waterpik.png

Project Shots

On-site visual brand workshop to understand how their company's brand can extend into the digital space

On-site visual brand workshop to understand how their company's brand can extend into the digital space

Outcome of the visual brand workshop

Outcome of the visual brand workshop

User's journey through the challenge including the habit cycle

User's journey through the challenge including the habit cycle

Product map shows a linear experience with each day providing different content

Product map shows a linear experience with each day providing different content

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6e2dcf41-9f42-4fe7-91de-b38c66e53062/Screen_Shot_2018-01-18_at_3.07.09_PM.png

Card animations

Card animations

Content animations for Day 1

Content animations for Day 1

Creating a custom sound effect for finishing a daily challenge

Creating a custom sound effect for finishing a daily challenge

Daily challenge completion

Daily challenge completion