"The Go-Getter"

Details

• 30 years old
• Lives in Manhattan
• Works as a Systems Engineer at HBO
• Annual Salary: $95K

Use Case

• Orders food delivery 2+ times a week
• • Likes to order out multiple times per week. She is consistently busy and doesn't have time to cook most nights
• Discovered the app through a recommendation on Twitter
• Always has the latest apps on her phone
• Music lover and Apple Music apologist
• Heavy device user - Naomi uses her phone to do most things
• Stays busy and is always finding new hobbies

Needs & Goals

Motivations

• Not having to worry about cooking
• Receiving food as fast as possible

Frustrations