"The Saver"

Details

• 25 years old
• Lives in Brooklyn, NY
• Works Retail at the Apple Store
• Finishing Master's Degree online
• Annual Salary: $65K

Use Case

• Orders food delivery 1-2 times a week
• On weekday nights that he doesn't feel like cooking, Enzo likes to order out using whatever delivery app has the cheapest price at the time
• Has student loans and looking for ways to save but maintain his lifestyle
• Saw an advertisement for the app on the subway and decided to download
• Is swayed by interesting branding
• Heavy device user - Uses his phone to accomplish many tasks when not at work
• Enjoys casual iOS gaming during his free time

Needs & Goals

Motivations

• Finding fun and exciting new ways to save money
• Unplugging from work after long days

Frustration