Fit-Plans : Website redesign

<aside> 💡 Fit-Plans is a company specializing in the preparation and delivery of daily plans and calorie-accurate meals for sports enthusiasts. Based in Montreal for the past 4 years, the team consists of the CEO who is also the CTO, an operations manager, and a chef coordinating a team of 10 cooks.

</aside>

Introduction


This case study describes the redesign of the website carried out during my 6-month internship in Montreal. I will describe how I worked on the order process, which is only one of the components of the website redesign (calorie calculator and payment). Moreover, this internship was a real challenge, since I was the only designer in the company. As a result, I had to convince my superiors of the merits of adopting a user-centered approach.

Problem statement

How to redesign the website to make it easier to use ? - Reflecting on the different parts of the website and mix them in a homogeneous way

Process

Before proceeding with the redesign, it was first necessary to draw up a plan to be followed.

I chose a simple plan in 4 distinct steps inspired by the Design Thinking process :

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/56eeb78a-2b4f-467a-ae47-3c1009414768/Microbiology_(1).png

1. Discovery

Gathering and analysis of the website issues

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7a7fcf87-a160-4331-ba2b-6295bf1e1439/Science_book.png

2. Definition

Definition of the solutions and features to implement

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bf55f925-f642-4d17-9ebb-13ff36a3866c/experiment_2.png

3. Design

Wireframing, design, and prototyping of various solutions

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/d7173aa2-7bae-4e09-b044-c4f9169db402/chemical-reaction_2.png

4 .User testing

Implementation of a user test program with the customers

Uncovering the Problems : why the redesign makes sense

https://images.unsplash.com/photo-1587560699334-bea93391dcef?ixlib=rb-1.2.1&q=85&fm=jpg&crop=entropy&cs=srgb&ixid=eyJhcHBfaWQiOjYzOTIxfQ

Most users prefer to call the company directly to order instead of using the site, which is a waste of time for the staff. The main topics of the calls are :

<aside> ❓ What are meals and plans ? A plan is the subscription to an offer allowing you to receive all the meals of a day (breakfast, lunch, dinner and snacks including fruit and protein shakers). Meals can also be ordered individually, by 5 minimum. FIT : fat loss meals PERF : muscle gain meal

</aside>

Current website evaluation and analysis