A team using the North Star Framework identifies a single, meaningful metric and a handful of contributing Inputs. Product teams work to influence those Inputs, which in turn drive the metric. The North Star is a leading indicator of sustainable growth and acts as a connective tissue between the product and the broader business. (View Highlight)

In the early 2010s, Sean Ellis and the growth hacking movement helped popularize the structure of the North Star that inspired this boo (View Highlight)

In this book, we will teach you about the North Star Framework, describe how to run a North Star workshop at your company, and help your team converge on a North Star Metric and supporting Inputs. We also cover how to make it stick, when to adapt, and how to integrate the North Star into your day-to-day product development approach. (View Highlight)

The North Star Framework is a model for managing products by identifying a single, crucial metric (the North Star Metric) that, according to Sean Ellis, “best captures the core value that your product delivers to [its] customers.” (View Highlight)

In addition to the metric, the North Star Framework includes a set of key Inputs that collectively act as factors that produce the metric. Product teams can directly influence these Inputs with their day-to-day work. (View Highlight)

This combination of metric and Inputs serves three critical purposes in any company:

It helps prioritize and accelerate informed but decentralized decision-making. 2. It helps teams align and communicate. 3. It enables teams to focus on impact and sustainable, product-led growth. (View Highlight)

This simple tree-like framework of a single metric and influencing Inputs serves as a scaffold containing assumptions, beliefs, and causal relationships. Once you’ve put it together and tested it in the field, it serves as a sort of formula, an equation that indicates your company’s and product’s fundamental characteristics. (View Highlight)

The heart of the North Star Framework is the North Star Metric, a single critical rate, count, or ratio that represents your product strategy. This metric is a leading indicator that defines the relationship between the customer problems that the product team is trying to solve and sustainable, long-term business results. (View Highlight)

The North Star Metric is a leading indicator of sustainable business results and customer value. As you see it change (ideally improving!), you can expect your business results to change accordingly. (View Highlight)

The Inputs are just as important as the metric. These are a small set (3-5) of influential, complementary factors that you believe most directly affect the North Star Metric, and that you believe you can influence through your product offering. (View Highlight)