See: I see differences → Think: Why are these changes made?
See → [Differences], Think → [Reasons]
- [See|Differences] I only see the "Coca-Cola" logo on the old machine. I can see a variety of drinks like Coke and Sprite on the new machine. The three red-colored drinks in the upper left row of the new machine all look like Coke, but the color of the packaging is different: red, black, and white.
[Think|Reasons] I speculate that the three drinks in the upper left corner of the new vending machine are different Coke flavors. My reasoning is that as the Coca-Cola company continues to launch new drinks, the vending machine must be updated to accommodate them.
- [See|Differences] There's a bottle cap opener on the old machine. According to the video, it's the oval shape thing in the middle. The new machine does not seem to have a bottle opener. The old machine sells drinks in glass bottles, while the new machine appears to offer drinks in plastic bottles as observed from the picture.
[Postulated Reason] I speculate that glass bottles are not as prevalent in modern times. As for the reason for not using glass bottles, I guess it's possible that glass bottles are not as widely used due to the fact that glass is fragile and can be dangerous. Plus with industrial advancements, the production cost of plastic has decreased. This has led to an increase in the use of plastic bottles as an alternative to glass bottles.
- [See|Differences] It looks like the old machine only accepts coin payments. The new machine looks like you can pay ‼️with a credit card.
[Postulated Reason] As technology progresses, payment methods are also continuously evolving. In the past, cash was the only option, but now, credit cards, digital payments, and other tools are available for use. More new payment methods may be developed in the future, and machines may continue to evolve in their payment options.
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🌳 Comment from Head Designer Z
- On "Think": Your reasoning is quite sound. You have identified that some changes are not necessarily due to "human needs have changed", so you did not mention them specifically. This is excellent, as it shows that you already possess the ability to filter out irrelevant information. If you want to help yourself to come up with "reasons for change," try asking yourself these questions:
- Are these changes intended to accomplish a specific function?
- Why is it necessary to achieve these functions?
- What kind of human behavior or needs are driving these functions?
- Changing "perspectives" to think: Different people have different needs.
- The needs of manufacturers vs. the needs of users
- The needs of adults vs. the needs of children
- Use accurate and precise "wording:"
- Observations should be objective. Avoid using subjective words such as "relatively simple" or "more convenient" as they are subjective judgments and not observations. These are descriptions during the "Think" process, but not during the "See" process.
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Noema: Just a few quick reminders…
- You can write in a similar note-taking format. For instance, write "Difference I See" in front of what is observed, "Postulated Reason" before the direct association from the observation, writing in a bullet point style and marking each observation with a number 1.2.3... You can also use other easy-to-read methods to help Head Designer Z differentiate your "Think" descriptions.
- You don't need to explain every "observation" with a Think description. If you feel certain observations do not require an explanation as to why they were changed, you can leave them out.
- If you feel that the "reason for change" is related to more than one of your "observed facts", you can place multiple observations before [Postulated Reason].