<aside> 👋 I'm a content writer and marketing manager with over 10 years of experience in crypto. My focus area for the past few years has been technical content writing, marketing slate curation and investor communications for the DeFi protocol Index Coop and the decentralized governance platform Tally. I am also interested in thought leadership writing and business development opportunities.

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Contact

📧 [email protected]

🐦 twitter.com/coolhorsegirl2

🎮 discord: coolhorsegirl#9538

☎️ telegram: @coolhorsegirl

Experience

Growth Lead

Tally (July 2023 - Present)

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Content Manager and Lead Writer

***Index Coop (*Dec 2021 - Dec 2022)

• Created high-impact messaging for all marketing media, contributing to increase in on-chain structured product market share to over 94%.
• Collaborated with Marketing and Product teams to translate product features into customer value propositions to be used in consumer messaging.
• Led marketing campaigns from start to finish, overseeing Marketing team deliverables and concluding with retros and team feedback. Made detailed design requests for each written piece and improved SEO rating from 34 to 93 on web.dev.
• Directed in-bound and out-bound conversation with ecosystem partners including investors, product users, and DAO members. Joined business development endeavours to improve audience targeting and sell directly to institutions.
• Managed monthly updates of all product collateral, including detailed technical documents on Github and Index Coop-native blog, explaining complex practises and products in simple ways.
• Wrote general DeFi and product marketing articles and long-form white papers aimed at institutional audiences. Used Adobe Creative Suite to design, edit, and publish.

Core Team Member and Writer

Content Guild (Jul 2022 - Present)

• Discusses proposals for written content, additional member invocation, and treasury management as one of four voting members. Leads editing team of submitted articles and weekly Discord call reviewing priorities and accomplishments.
• Experiments with DAO-in-process structure, recruiting web3 content writers and using network to match writers with projects across the DeFi ecosystem. Content Guild works closely with parent organisation Tally.
• Evangelises Content Guild via hosting engagements, including Virtual On-chain Summit, DAO Talk podcast, and monthly Twitter Spaces. Discussions vary across web3, DAOs and DeFi and often include guests.
• Writes weekly Tally Newsletter for over 1500 subscribers.
• Manages Tally Twitter with over 28k followers.