AJIO Sale Push & Banner Case Study

🔍 Problem

Frequent sale notifications (Red Hot Sale, Republic Day, Power Deals) risk repetition and discount fatigue.

🎯 Objective

• Improve CTR
• Reduce notification blindness
• Differentiate urgency, price & emotional hooks

🧠 Observation

Current patterns:

• Price-led: “Min. 40–70% Off”, “Under ₹399”
• Urgency: “Grab Now or Regret”
• Emotional: “Instant Crush”, “Loved by the World”