From here on out, we should keep in mind certain principles to guide our redesign. Taken from Coursera's career page:
- Betterment
- Boldness
- Deep Honesty
- Solidarity
Betterment and Solidarity are relevant to the question at hand. A redesign should be in solidarity with all students, regardless of their educational background. However, aiming to improve the product for 25% of the users should not compromise the betterment it provides to the remaining 75% of users.
Possible improvements
- Reword copy to fit in the perspective of someone who isn't familiar with higher education.
- Consolidate Explore and Dashboard so similar content can be presented together
- Separate degrees, specializations, and courses into their own categories because they have varying difficulties, durations, and value propositions
- Separate degrees by field of study
- Separate courses & specializations by career & interests
- Convert categories such as "Most Popular Courses" and "Trending Courses" into Explore filters, rather than individual categories
- Restructure course cards to be enhance scan-ability
- Differentiate Specializations vs Courses vs Degrees
- Be transparent about the duration and difficulty of courses
- Ask users whether they are interested in Courses, Specializations, or Degrees and tailor their UI to support this
- Ask users what categories/subjects they are interested in and suggest courses based on their responses
- Surface more relevant courses/specializations/degrees to the user
- Move filters such as "skills", "job title", and "level" to Search, where they are most useful
- Consolidate Accomplishments and Updates into one section
- Consolidate Recommendations into Explore
- Remove feedback cards altogether—user is already on the platform, attempting to resell the value of Coursera can feel disingenuous
- Be more transparent with recommendations (declare whether something is shown to the user based off their behavior)