From here on out, we should keep in mind certain principles to guide our redesign. Taken from Coursera's career page:

  1. Betterment
  2. Boldness
  3. Deep Honesty
  4. Solidarity

Betterment and Solidarity are relevant to the question at hand. A redesign should be in solidarity with all students, regardless of their educational background. However, aiming to improve the product for 25% of the users should not compromise the betterment it provides to the remaining 75% of users.

Possible improvements

  1. Reword copy to fit in the perspective of someone who isn't familiar with higher education.
  2. Consolidate Explore and Dashboard so similar content can be presented together
  3. Separate degrees, specializations, and courses into their own categories because they have varying difficulties, durations, and value propositions
    1. Separate degrees by field of study
    2. Separate courses & specializations by career & interests
  4. Convert categories such as "Most Popular Courses" and "Trending Courses" into Explore filters, rather than individual categories
  5. Restructure course cards to be enhance scan-ability
    1. Differentiate Specializations vs Courses vs Degrees
    2. Be transparent about the duration and difficulty of courses
  6. Ask users whether they are interested in Courses, Specializations, or Degrees and tailor their UI to support this
  7. Ask users what categories/subjects they are interested in and suggest courses based on their responses
  8. Surface more relevant courses/specializations/degrees to the user
  9. Move filters such as "skills", "job title", and "level" to Search, where they are most useful
  10. Consolidate Accomplishments and Updates into one section
  11. Consolidate Recommendations into Explore
  12. Remove feedback cards altogether—user is already on the platform, attempting to resell the value of Coursera can feel disingenuous
  13. Be more transparent with recommendations (declare whether something is shown to the user based off their behavior)