Lica is building the creative brain behind the next generation of consumer brands. In the age of social and agentic commerce, brands need content that scales fast, without losing fidelity to their story, style, or voice.

Generative AI models create content fast but are high on slop. Lica's AI models are trained to think and create like designers born from within the brand. They are deeply attuned to its identity, helping bring its story to life across every channel and audience segment. Whether it’s a Meta ad, an Instagram carousel, a TikTok montage, or a graphic on the PDP, every visual is generated and managed by Lica, built to scale creativity for brands big and small.

As the Founding Sales & GTM Leader, you'll be on the frontlines of getting this technology in the hands of the most iconic and loved consumer brands. You’ll own the top of the funnel and be our first point of contact with the market - refining the narrative, booking strategic meetings, and building relationships with CMOs, growth leads, and performance marketers.

This is a rare opportunity to join at the ground floor, define our go-to-market playbook, and help build a generational AI company.

This is an on-site role at our San Francisco office.

What You’ll Do

• Lead and execute outbound efforts to identify and engage with brand, marketing, and growth decision-makers at top consumer brands.
• Craft and test messaging that cuts through noise and clearly communicates Lica’s unique value.
• Manage outreach across email, LinkedIn, and events: balancing volume with depth and relevance.
• Collaborate closely with the CEO and product team to shape ICP, refine positioning, and surface insights from the field.
• Own meeting generation, pipeline development, and early-stage sales conversations.

Who You Are

• Strategic, curious, and high-energy with a strong bias toward execution.
• A natural prospector: shameless in outreach, unfazed by rejection, and relentless in follow-up.
• Passionate about creativity, marketing, and the future of AI. Send us your vibe marketing stack.
• Terminally online with a knack to detect micro-trends on social media early.
• A clear, confident communicator and compelling public speaker who can represent Lica in meetings, demos, and events.
• Coachable and adaptable, with a fast iteration loop when it comes to messaging and tactics.
• Bonus: You ran a creative agency managing social media or paid performance marketing for consumer brands and B2B companies
• Bonus: You’ve built a 0-to-1 GTM playbook at an early-stage SaaS company, especially in the e-commerce or marketing tech space.