NOTE: this role has been filled as of January 4, 2021
Last updated: November 10, 2020
tl;dr: Early-stage startup hiring a Head of Marketing/Growth, encompassing responsibility over revenue, performance marketing, partnerships, and channel experimentation (US-timezones, please — around GMT-5 / GMT-8). We're improving people's metabolic health using new wearables and insights. Details about us, the role, and interview process below.
Levels is an early-stage startup working to improve people's metabolic health. If you want to know what we're all about, you should check out The Secret Levels Master Plan (just between us).
Poor metabolic health is a risk factor for many diseases, and few people have the right tools to create positive feedback loops with their diet and exercise. We've seen massive value of using wearables, including continuous glucose monitors, to help behavioral change.
We're still in the scrappy startup phase, so are looking for people who are comfortable with ambiguity and having wide impact. We've been remote-first since Day 1, and care a ton about communication, autonomy, curiosity, and initiative.
We've been running a Beta pilot since last year, and have hundreds of happy paying customers who are using Levels to stabilize their energy levels, lose weight, optimize athletic performance, and learn strategies to reduce risk of chronic disease. Customer excitement has been off the charts. We're currently preparing for a public launch (with tens of thousands of people on our waitlist).
Our team is highly experienced, and has started and sold companies before. We also love learning from each other, and are looking for people who bring a new set of experiences and backgrounds to our team.
First and foremost, we're looking for people who are excited about what we're doing—you don't need to know anything about metabolic health, but should be excited to learn. More than a specific set of skills, we're looking for someone that (1) has the talent/experience/drive/work ethic to drive your own work (2) understands that good employees do what you tell them to do, great employees tell you what they need to do. We're defining a new category, so you'll be able to use creativity to help us solve problems and delight our customers.
We need someone who is primarily analytical and process-oriented, with a sophisticated understanding of the tools available for instrumenting and measuring growth, A/B testing, conversion, and everything else related to revenue.
Almost everyone on our team is technical, so this will be our first major non-technical hire, which means you'll have a wide range of responsibilities within marketing and growth. We've listed a few things you'll be responsible for below, but it will also be your job to determine which of these we should spend resources on and which we should not. You will ultimately be in charge of not only allocating the marketing budget, but also in determining how large the marketing budget should be.