How Demand Gen Works at LGM - Detailed Framework

Overview

This document explains exactly how you'll work as Demand Generation Growth Marketer at LGM. We use a rigorous 7-step methodology that balances speed (launch tests in hours) with discipline (proper tracking, documentation, handoffs).

Your role: You're the builder-strategist who prototypes systems, validates what works, then hands proven systems to Brand Experts for scale execution.

Reading time: 10 minutes

Goal: Help you decide if this role is truly for you

The 7-Step Framework

We'll walk through each step using a real example: The Multi-Webinar Nurture System

This is the kind of project you'd own end-to-end in your first 90 days.

Step 1: Analyze → Find High-Leverage Opportunities

What you do:

• Dig into existing data (Mixpanel, Livestorm, Customer.io)
• Identify patterns, drop-offs, and opportunities
• Look for non-obvious insights that suggest leverage

Tools you use:

• Analytics dashboards (you created or inherited)
• CRM data exports