💼 Project Brief

To develop and execute against media strategies that drive the next level of awareness and engagement for the Krause House DAO

Scope

Media team will focus on channels it believes will best identify & serve the KH Target Audience

1. Social Media Planning and Execution
2. Podcast Strategy and Execution
3. Traditional Media Approach
4. Season 2 Project Participation/coordination (e.g. NOLA, Brand Team, Website)

💸 Contributor Compensation

This compensation request of $12,600USD is for entire Season 2 duration

Compensation will be divided into 2 components--Task-based and Goal-based

• Task-based:
  • Co-leads will each earn $200USD/week of Season 2 for 5-10 hrs of work
  • Sub-team owners will each earn $200USD/week of Season 2 for similar time commitment
• Goal-based
  • KPIs have been established for each sub-team
  • Achieving goals results in payments to sub-team owners/media leads (70/30)
  • Total goal compensation across all projects $2100USD
• Also requesting small budget of $1500USD for project-related fees including content creation bounties, surveys and design work

⭐ Goals

FOLLOWER/ENGAGEMENT GOALS