Value Proposition Canvas

If your genuine concern lies with your customers, and your true intent is to comprehend them deeply, then the value proposition canvas stands as a transformative tool, reshaping the way you innovate and promote your business endeavors.
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The Value Proposition Canvas is a framework which can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure that there is a fit between the product and market.

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