Author: Kim Nguyen

August 25th, 2021

Objective

• To figure out what specific difficulties users encounter when they try to complete the core tasks of new feature on Netflix: find & follow friends, recommend and get recommendation from friends
• To identify any barriers or confusions that prevent users from watching a movie based on friend's recommendation efficiently.
• Generating findings from testing results to shed lights on iterations for the next round.

Test Subject

Mobile Hi-Fidelity Prototype Reason working on responsive mobile: based on user research all participants prefer using their phone to watch movie online. Thus, to validate my design decision and test early concept, I created mobile prototyping.

Methodologies

Unmoderated & moderated remote testing through Maze

Participants (Target 20 participants)

Participants who:

• Age between the target group of 18-35
• Netflix user

Tasks, Errands

Scenario: Netflix has announced its new feature, which allowed you to find friends and follow them to see what's your loved ones are up to. So you decided to try this out by finding your friend named Annie Kazio and following her profile. Please show me what you would do to get there by interact with the prototype.

Task 1: Imagine you were trying to find & follow your friend on Netflix

Follow up-Q1: Did the search & following flow meet your expectation?

If No: Since you answered No, what did you expect how the flow should be?

Follow up-Q2: Please rate your experience of finding and following a friend. How easy or difficult was it to navigate and complete the task?