Prompt to ChatGPT
“Use the table below. For each row, create a separate file with the exact filename in column 1. Populate it using my answers in column 3 and the guidance in column 2. If something is blank or unclear, ask me ONLY about that item. Output each file as a fenced code block with the filename as the language tag (```01_company.md). Start with 00_meta_prompt.txt. When done, give me a zipped download link if you can.”
| File (exact name) | What goes in it (purpose & scope) | What I need to tell ChatGPT (fill these in) | When to update |
|---|---|---|---|
| 00_meta_prompt.txt | The rules for how the copilot should think, talk, ask, and act (system prompt). | • Ask-threshold (% confidence to stop & ask) • Output format preferences (TL;DR, bullets) • Guardrails (what NOT to do/share) • Conflict/staleness resolution rules | Rarely—only when process/guardrails change |
| 01_company.md | Durable company context: what you do, mission, position, products, strategy. | • 1–2 sentence “what we do” • Mission/why it matters • Category & differentiation • Product list (1-liners) • Key milestones (ARR, user counts—optional) | When strategy/products materially change |
| 02_icp_personas.md | ICP definition + target persona(s): who you sell to & what actually motivates them. | • Firmographics/technographics • Buy triggers & disqualifiers • Primary persona’s #1 pain & KPI • Hooks that resonate vs flop | When you switch segments or learn new truths |
| 03_gtm_peersignal_keyplay.md (rename brands as needed) | GTM strategy + how media/property feeds product. Channels, plays, handoffs. | • One-paragraph GTM snapshot • Channel/plays list (high level) • Media brand vs product brand roles (if any) • Integration rules (how one feeds the other) | Each major GTM pivot or new evergreen channel |
| 04_learnings.md | Bullet list of durable lessons: what worked/failed and why. No lab reports. | • Short bullets: “Insight + reason” • Patterns across wins/fails • Landmines to avoid | Anytime a lesson becomes “we should remember this” |
| 05_team_role_metrics.md | Org snapshot + your role, #1 goal, key KPIs & how you work. | • Who’s on the team (roles only) • Your current #1 goal • Top KPIs (even rough) • How you like to work / no-gos | When roles/goals shift |
| 06_brand_style.md | Voice/tone principles, banned phrases, formatting rules. | • 3–4 core principles • Voice adjectives + hard DON’Ts • Must-do moves (TL;DR, naming patterns) • Banned words/claims | When tone shifts or new “must-dos” emerge |