Crafting a transparent and trustworthy online experience that simplifies healthcare and builds user confidence.

Project Overview

Role: Product Designer / UX/UI Designer Timeline: [3 months] Industry: Healthcare, FinTech

Even a healthcare membership platform needed a new landing page to clearly communicate its unique value proposition: a new model of healthcare that is "better than insurance." The goal was to build trust, simplify a complex topic, and guide new users toward understanding and purchasing a membership. My work focused on designing a landing page that was not only visually engaging but also structured to take a user from curious visitor to a confident customer.

The Challenge

Traditional health insurance is often complex, opaque, and filled with fine print. The primary challenge for the Even landing page was to differentiate the product and build immediate trust. We needed to explain a new concept without confusing the user. The main goals were:

• Clearly and simply explain "how Even works."
• Showcase partner hospitals and team members to establish credibility.
• Present pricing and benefits in a transparent, jargon-free way.
• Address common user doubts and questions upfront.

Process

1. Research & Strategy

I began by analysing the competitive landscape of health insurance and wellness platforms. This helped me identify user pain points, which often revolved around hidden costs and confusing policy terms. The strategy was to use the landing page as a tool for radical transparency. Every section was designed to directly combat a common frustration with traditional insurance.

2. Information Architecture