๐ŸŽฏ Mission


Create a magical food experience that is affordable, sustainable and healthy

๐Ÿ’ก Product


Jupiter is a hyper-personalized grocery store where you create and shop food content

Online there are two distinct worlds of food - Food content and online grocery delivery. The largest grocery company in the world will be a combination of the two.

The food content world exists on platforms like Reddit, Instagram, Facebook, Youtube and Pinterest. People love this world. Itโ€™s fun, entertaining and a place where communities are built. Over 80% of the orders that end up on grocery delivery platforms begin in this world. On the other hand, ordering grocery is not fun; itโ€™s repetitive, it carries a high mental load and mostly a utility for people. At Jupiter, we think the most magical food experience will be one where both worlds are merged. In this new product experience the utility side of grocery is automated and the food content side is hyper-personalized.

This world is better for food content creators as well because it gives them a clearer path to monetizing the content they create. At Jupiter, a huge part of our roadmap is giving them more tools to engage their communities. In the future there will be over 500k food content creators on Jupiter who feed communities of people.

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆ Customer


Jupiter is built for a dual income family that is middle class. They want to eat healthy, and tend to eat at home vs order out. They value their careers, and hence efficiency is critical.

โ“Key Questions


๐Ÿ’  Values


How we coordinate

How we make decisions