I’m a brand marketer with 10+ years of experience across gaming, retail, fintech, developer tools, and crypto. I help companies find their voice, grow their audience, and build content that people want to engage with.
I’ve led rebrands, launched campaigns, built comms systems from scratch, and turned strategy into execution across social, PR, and community. This portfolio shows some of that work.
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Here’s a look at some of the work I’ve led across brand, content, and community. From social media strategy to campaign execution.
A self-taught marketer, eternal learner, and someone who believes great content is about connection, not just communication.
My journey didn’t start in tech. I studied Image and Sound Design with dreams of becoming a movie director. That curiosity led me to explore storytelling, comms, branding, and eventually, the world of social media. Now, I’m the person who’s just as excited about a new brand narrative as I am about a DAO governance experiment or a TikTok trend that actually makes sense.
I’ve led social and brand strategy at Auth0, Sourcegraph, and now RootstockLabs, helping turn technical products into compelling stories that someone actually cares about. I’ve built influencer programs, rolled out rebrands, designed advocacy playbooks, and managed cross-functional campaigns that make people feel something (even if that something is just: “hey, that’s actually funny”).
At the heart of it all, I’m just very curious. I’ve taken on brand management, pottery (which I’m very good at), Web3 courses like SheFi, started snowboarding in my 30’s, and am always picking up something new. That curiosity is what helps me find fresh ways to explain, simplify, and connect.
Whether it’s explaining what cybersecurity means in a meme or giving an unanimated product a more human voice, I believe creative strategy should be equal parts insight, instinct, and fun.