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• Instacart announced it is moving into B2B offering its platform, which includes e-commerce, fulfillment, ads, and insights, and data.
  • This is after announcing it [had cut its valuation to about $24 billion](https://www.cnbc.com/2022/03/25/instacart-slashes-valuation-by-almost-40percent-to-24-billion-.html#:~:text=Investing Club-,Instacart slashes valuation by almost 40%25 to %2424,after plunge in tech stocks&text=Instacart said Friday that it,a selloff in technology stocks.), down from $39 billion.
• The service will be available to grocery stores, beyond those who already partner with them for delivery.
• This allows Instacart to generate revenue beyond its delivery service, where competition has been heating up (and startups are already folding).
• See more below:

Instacart wants to sell enterprise software to grocery stores

More on the new offering:

Instacart's new tech platform lets retailers sell ads on their sites