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• Beauty and personal care is becoming the third largest category on Alibaba’s B2B marketplace.
• According to the article published on Glossy, the top categories driving growth include: “hair extensions, men’s grooming, false eyelashes and tools, skin-care and tools, and beauty equipment for spas or hair salons, with an average order value around $2,000 among all categories on Alibaba.com.”
• The B2B platform has also become a favorite for celebrities/influencers to use for their make-up and skincare lines.
• Furthermore, smaller businesses who are not able to meet the minimum order quantities of traditional manufacturers are finding Alibaba to be a more affordable option.
• See more below:

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