Author:

Inceptor + Hata

Payout recipient:

Hole_DAO Juicebox Project (https://juicebox.money/#/p/hole_dao)

Proposal date:

December 2, 2021

Provide a comprehensive, 1-2 sentence summary of your proposal.

We see an opportunity to rewrite Juicebox's front-facing web copy to make Juicebox a more approachable platform — which will be beneficial given the current level of attention, and addition of new members to the space.

What gaps do you see in the DAO's process, and how might you help to fill them?

Gaps we see:

• Language is inclusivity. The communication strategy across the Juicebox site can be redesigned using simplified language and articulate infographics. This will encourage people new to the space to participate more easily.
• As early adopters, we feel it is our responsibility to make the space more inclusive and equitable.

Our Capabilities:

• Help to establish brand voice with community feedback.
• Create a more presentable project face with integrated tone of voice.