Resources to make it easy for our partners to use our brand.
We're sherpa° and we’re passionate about freedom of movement**.** Our mission is to help travellers move freely around the world and to shift the way the world's leading travel providers approach border crossing.
Through unmatched industry knowledge and expertise, we help our partners—from airlines to cruise lines to online travel agencies—open new ancillary revenue streams to help them reduce costs and operational risk while enhancing the customer journey and growing consumer confidence in travel.
More than simply providing a product or service, we're moving travel forward. Away from stress and confusion, and towards ease and connection. So travellers can move freely wherever life takes them. This is the future of international travel.
Here are some basic rules about how to apply and use our logo. Our logo consists of a wordmark and symbol. Our full-colour logo should be used wherever possible, please use the link below to access our logos.
More about our logo and tagline:
Logo - the symbol in our logo represents connection: degrees of separation, connection, dependencies.
We almost always include the degree symbol when we write the brand name. It’s sherpa° in the middle of the sentence and Sherpa° when beginning a sentence. (Use Option-Shift-8 to produce the degree symbol on a Mac, or either Alt-0176 or Alt-248 on a PC with a numeric pad.)
The exception to this rule is when the word is immediately followed by an apostrophe or quotation mark, as in “sherpa” or sherpa’s.
Tagline - we created move freely as our tagline. It embodies two of our north stars: movement and freedom. We believe this tagline represents an inclusive and global voice and speaks to the shared human experience of travel.
“Life, and everything that makes it meaningful—connection, opportunity, experiences—requires the freedom to move freely.”
Option #1 includes travel partners:
Founded in 2015 by Max Tremaine and Ivan Sharko, sherpa° is the leading global provider of international travel requirements and electronic travel documentation. Sherpa’s vision is to provide every traveller with the information they need and the documentation they require to move confidently and securely across borders. Headquartered in Toronto, Canada, sherpa° partners with the world’s leading travel providers in over 50 countries and is trusted by brands such as Delta Air Lines, Lufthansa, Cathay Pacific, Booking.com, and Flight Centre. Sherpa° is backed by True Ventures, Narrative Fund, Relay Ventures, Globalive Capital, N49P, TSVC, Golden Ventures, Plug and Play Ventures, Stuart MacDonald and LP Maurice. To learn more, visit https://www.joinsherpa.com/
Option #2: