Business literature, especially around startups & investing.

@JohnZettlerJohnZettler.comLinkedin.com/in/JohnZettler

Business & Startups


Business Books

Zero to One

How to win friends and influence people

Hooked: Build Habit-Forming Products

AMZN 1997 Shareholder Letter

The Startup Playbook

Entrepreneur's Guide to Customer Development

Lessons from my 20s, by Ryan Allis

The Lean Startup

User Interface Design, by Alan Kay

Growth Hacking Manual

Blitzscaling

How to Write Email with Military Precision

Enriched Media

We Are Software People, Jeff Lawson (Twilio)

a16z VC thinking

Startup School Online 2017

How to Start a Startup, Stanford Fall 2014

Entrepreneurial Selling

Product

Don’t Make Me Think

Products, by Sarah Tavel

Analytics playbook, by Amplitude

Achieving Product-Market Fit

Interviewing

Cracking the PM Interview

Decode & Conquer

Investing


Economic Principles, Ray Dalio

Principles, Ray Dalio

Rich Dad, Poor Dad

Think and Grow Rich

Crypto


a16z Crypto Cannon

Smart Contracts Primer, by CFTC

Living life


Be Useful, by Arnold Schwarzenegger

Suggested Blogs & Essay Collections