I'm a seasoned growth professional living a nomadic lifestyle with a love for organizing 💻 Hackathons and 💿 techno raves as well as a background in studying human behavior via Economics📈. Addicted to getting shit done and always keeping a bias for action.
The focus of my whole professional career has been to work on the most intriguing problems I can find, with a thirst for constantly learning something new. Currently taking a break researching web3 and contributing to DAOs.
📑 https://www.linkedin.com/in/joakimisoaho/
📧 Email me at: joakim.isoaho@gmail.com
📫 Message me on Telegram: @jommi
📣 Follow me on Twitter: @joakimhi
👨🏼💻 ****Work experience
Gather Town, Remote — (July 2021 - August 2022)
My work at Gather consisted mostly of IC-based growth work, identifying bottlenecks or growth opportunities and working on them on a project-by-project basis. Some projects included:
Built the initial blocks for user communities at Gather, fostering different user communities on platforms such as Discord, FB Groups, Slack, and even Naver, reaching over 50k+ power users and empowering them to create content and spread the word of Gather globally.
Experimented with latching onto the growth of the web3 industry, utilizing different tactics to successfully onboard top Web3 projects (such as CoinGecko, CoinMarketCap, AAVE, FTX) on to Gather. Created web3-specific marketing content and growth programs, making web3 users our loudest proponents of Gather usage on platforms such as Twitter [link].
Worked as GTM-lead on several projects, working with product teams to plan product launch strategies to gain initial traction and support business KPIs. Most recently worked as GTM for Gather Experiences, a new initiative to increase top of funnel for Gather via approachable mini-games. A recent example can be seen with Escape The Island, where I worked on creating the landing page, organizing a pre-launch waitlist, and creating a tweet-based viral referral system.
Matchmade.tv Los Angeles, USA – (Feb 2020 - Jul 2021)
Responsible for growing and retaining all US-based client accounts for Matchmade.
Matchmade is a startup disrupting the Influencer Marketing space. Instead of highly manual work and dubious results, we managed Influencer Marketing spend in an efficient way with a focus on scale, predictability, and constant improvement.
My responsibilities included:
*Bolt Helsinki, Stockholm, London – (Aug 2018 - Jan 2020)*