When you build successful products, or services, your goal is to build something that is valuable. And in software development, we tend to see adding value and building with new things. With enabling new use cases, abandoning old limitations and creating simply better ways to do things.

The premise in this is quite simple. Software Development, being one of the youngest industries in the history of humankind, is on the edge and every day we uncover new ways how to push the envelope.

This is the narrative we are used to. This is the narrative we probably see, use and breathe.

Except that this is valid only and only in very new fields where almost any innovation can make old thing less relevant, less productive. This makes a lot of sense in software development, but it makes no sense in lots of activities we have now. New painting doesn't make Rembrandt's less relevant today.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/62cb944f-2da6-4d1c-b7ab-5b42930ed0c9/Rembrandt_Winterlandschap_1646.jpg

List of paintings by Rembrandt

We are building framework based on a list of assumptions where some of them might seem very modern while others might seem they are outdates, but we believe they apply and nowadays are under-utilised and those who will pick them again, will get substantial advantage.

Things we see as innovative and way to go