<aside> 💡 This is an in-depth case study for the design of the IKEA Harajuku App. If you are interested in an overview of this project, check out my portfolio page: https://kedingdesign.com/Project-Tokyo. For more details and info, you can contact me at email@example.com
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18 startups invited to the second IKEA Bootcamp programme
In 2019, Jido Maps, which makes augmented-reality software that lets users save and recover digital objects from one session to the next, was one of 18 companies invited by Ikea for a “startup boot camp” in late March, following a selection process that drew more than 1,100 entries worldwide.
Along the way, Jido Maps built a great relationship with IKEA. And with the object detection technology and AR capability, it won over a contract to build an in-store AR app for the ready-to-open IKEA Harajuku flagship store in Tokyo.
With the vision to craft a smooth user experience utilizing Jido's spatial technologies, I started working for Jido as a contractor designer to help them shaping up this product. Later soon I was onboarded full-time as the design lead for the company to help to carry this project till it is shipped.
<aside> 👨👩👧👦 As the design lead of IKEA Harajuku App, here are the people I spend the most time with:
As the only designer in the team, I created a special in-store AR experience from 0 to 1, with a bunch of unique interaction patterns. A customer that visits the Harajuku store can use this app to learn, browse, and even place an order for the product that they are interested in. Most of these were done remotely while the team was sitting in our armchairs in the States.
<aside> 💡 If you have an iPhone that is 6+ with iOS 11.3+ and happened to have an IKEA product next to you, you can try out IKEA Harajuku with the following link.