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Project context

Zattoo TV is an international television streaming service founded in 2006 — it allows watching live TV without cable or satellite.

• Zattoo initially offered simple cloud-based recording features, allowing customers to save programs from live TV channels
• Users could record shows for later viewing, but for recurring series had to search for upcoming episodes, and save each one individually
• Qualitative research and customer support requests indicated strong demand for better series recording options

Zattoo TV Web Player - stream and record live TV

My Role

As the Director of User Experience & Design at Zattoo, I led an international, cross-functional product and marketing design team. For this project…

• I led the design for a new Series Recording feature
• Worked with: product manager, interaction designer, and UI designer
• Collaborated with: leads for content acquisition, CMS development, customer support, and multi-platform development
• Collaborated on defining success metrics

Project Goals

Develop a Series Recording feature meeting the "mainstream" needs of a majority of users with a minimal amount of interactions.

KPIs:

• Increase recorded series content per user
• Increase total viewing-time of recorded programs