S1: Linking Marketing Strategy with Marketing Planning & Implementation
- What is Marketing Strategy in the context of Marketing Process?
- What are potential issues during the planning and implementation phase?
- ETC Tools
Key: Ensure Strategy is aligned with Planning & Implementation → Coherence and Consistency
S2: Growth Strategies Through Channels of Distribution
- What are Distribution Channels?
- Types of Market Coverage in distribution
- How to design distribution strategy?
- When should we change our channel design?
- How can I conduct a channel analysis?
Key: Select desired Control and Target Segment, adjust planning to meet at right: place, time, quantity, quality & price
S3: Mono, Dual or Multichannel Strategies
- What is Multichannel marketing?