Status: Complete

• Course Focus

S1: Linking Marketing Strategy with Marketing Planning & Implementation

• What is Marketing Strategy in the context of Marketing Process?
• What are potential issues during the planning and implementation phase?
• ETC Tools

Key: Ensure Strategy is aligned with Planning & Implementation → Coherence and Consistency

S2: Growth Strategies Through Channels of Distribution

• What are Distribution Channels?
• Types of Market Coverage in distribution
• How to design distribution strategy?
• When should we change our channel design?
• How can I conduct a channel analysis?

Key: Select desired Control and Target Segment, adjust planning to meet at right: place, time, quantity, quality & price

S3: Mono, Dual or Multichannel Strategies

• What is Multichannel marketing?