Professor: Lil Mohan
S1: Intro to Digital Marketing & 3C
- Why Digital Marketing?
- What is Digital Marketing?
- Implications of Digital Marketing (vs traditional)
- Tool: 3C Framework
S2: Content Marketing & Cult of Metrics
- Tool/Model: POEM
- What is Content Marketing?
- How to Build and Distribute Relevant Content?
- Measuring Content Marketing
S3: Search Marketing: Organic Search and SEO
- Typical Search Engine Results Page
- Why SEO?
- How do I Improve Search Ranking?
S4: Search Marketing: Paid Search and Marketplace Selling