Author: Michael Porter

Notes:

Book Goals - Framework of analytical techniques to help a firm

• analyse its industry and predict its future evolution
• Understand competitors and its own position
• Translate analysis into competitive strategy

Competitive Strategy

• Broad formula for how a biz is going to compete, what its goals should be and what policies required to carry out those goals
• Wheel of Competitive Strategy
• Context of Formulation of Competitive Strategy
• Tests of Consistency of goals and policies (comp strat)
• Process for formulation

General Analytical Techniques

• Structural Analysis of Industries
• Competitor Analysis
• Market Signals
• Competitive Moves
• Strategy Toward Buyers and Sellers
• Structural Analysis within Industries
• Industry Evolution