Goal
Premise
- People love to talk about themselves
- LinkedIn is the best place to find professionals creating and engaging with relevant, original content
- Cold emailing someone in reference to their comments on a LinkedIn post is an excellent way to get attention and generate curiosity in you/your brand/company
- Curiosity is the first step in earning our goal - a discovery call
Hypothesis
- Focusing less on generic email copy sent to larger numbers of targets and more on personalize, attention grabbing content referencing the prospect’s own words will dramatically increase (eg 3-5x) positive reply rates
KPI
- Open rate (70%)
- Reply rate (30%)
- Booked meetings (10%)
Tactic - Find popular LinkedIn post and reverse engineer target list
- Follow top thought leaders in your space; keep a list to check on regularly
- Search for trending content within relevant hastags
- The content of the post is relevant to what we do at Interseller, a pain we solve, a topic we are experts on … anything where you can relate the content to our value prop in a clear and concise way
- For Interseller, anything around recruiting processes, cold emailing templates (candidate and clients), sourcing tactics, how to avoid being “spammy”
- Ex: #recruiting #recruiter #recruitment #hiring #resume #jobsearch #Jobseeking
- Ideally looking for at least 10 or more comments, 20+ more ideal
Email template - Becc Holland suggested structure