Join a VC-backed startup and become a key player in driving our go-to-market and customer growth. You'll partner directly with the founders to develop and execute content & community marketing strategies that will help Intalayer to acquire tens of thousands of customers globally. This is the perfect opportunity for an ambitious mid-level marketer who wants responsibility, accountability and creative freedom to build one of Australia's next startup success stories.

What We Do

Intalayer is an operations platform for product-led companies. At the heart of every product-led company are the R&D teams (Product, Design, Engineering), surrounded by go-to-market (GTM) teams (Sales, Support, Success, Marketing). To drive growth; efficient data sharing, transparency and communication between these teams is essential, but this isn't happening. 63% of companies say there is NOT clear communication and collaboration between GTM teams and R&D teams.

Intalayer is the glue between GTM and R&D teams. We seamlessly integrate between the most popular tools used by these teams such as Zendesk, Jira and Salesforce. We utilise machine learning technology to automate processes and make transferring vital data easy. Our insights product guides decision making, creating alignment among teams and ultimately helping build better products and customer experiences

Our goal is to become an integral part of how software companies around the world function on a daily basis. We are already installed in fast scaling startups and publicly listed companies in Australia, US and the UK. We are a truly global company chasing a global opportunity.

The Role

We are hiring an experienced content & community marketer to develop and execute our content & community strategy. By adding value to our target audience with informative and creative storytelling, you will make Intalayer content a key tool for; growing brand awareness, building our community, generating leads and increasing conversion. You will partner with Michael, the Co-Founder & Chief Commercial Officer, to develop strategies, concepts and initiatives, then you'll work with creative freedom to produce and distribute content across our website, community and marketing channels.

This is an exciting role as you'll help to build the brand and the business alongside the founding team. You'll use your strategic thinking, creativity and project management skills to carve out a new topic space for Intalayer to own.

Your first 6 months:

• Continually refine your understanding of our market, our customers and our competition through research, experimentation and analysis.
• Combine qualitative data (from sources like customer interviews) and quantitative data (from methods like keyword research) to help define our onsite content pillars/themes and information architecture.
• Produce search optimised and well researched informational and product content to deliver the onsite content strategy .
• Use your skills in research, analysis, storytelling, writing and editing to craft creative content to drive awareness, community engagement and lead generation . You'll have creative freedom to recommend concepts and formats including; short-form content such as videos, blogs and social posts, as well as long-form content such as white papers, reports and ebooks.
• Manage parallel workstreams as you own the onsite content & community roadmap (research, production and distribution).
• Challenge conventional content & community marketing approaches and look for ways to stand out in a competitive market and drive qualified leads to hit acquisition targets.
• Identify opportunities to creatively add value to our audience and experiment with new methods, content formats and distribution channels.