Our Google connector allows you to automatically add specific contacts to Google's Custom Audiences (individually or in bulk – using any of the campaign features of Eloqua) that can then be used within your campaigns within Google Ads.

<aside> 💡 Please Note: If you require any help installing or configuring the channel, please feel free to contact us and we will be happy to help.

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Requirements

• [ ] Eloqua administrator account access
• [ ] Access details for the Google account that owns your advertising
• [ ] Google Ad Account ID
• [ ] Confirmation that your Google account is whitelisted as an advertiser

<aside> ⚠️ Please Note: To connect to Google, the client's Google account must be whitelisted. To achieve this, they must meet the following criteria:

• A good history of policy compliance. • A good payment history. • At least 90 days' history in Google Ads. • More than USD 50,000 total lifetime spend. For advertisers whose accounts are managed in currencies other than USD, your spend amount will be converted to USD using the average monthly conversion rate for that currency

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Installation

Before the channel can be used, the app must be installed by clicking on the link below.

First: Install the main app

Then: Install the Google Ads connector

<aside> 💡 Please Note: Installing apps is best done with an Administrator account. Please contact us when you have installed the app so that it can be activated

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<aside> ⚠️ Please Note: If this is the first Instant Marketing step you have installed, please perform the following before contacting us to activate the connector:

• Add the step to a campaign canvas • Double click on the Facebook/Google step to get the step details • Click on the pencil icon • Click on the button Let’s Go!

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Step Location

After installation, a new “Google” step is available within your Campaign or Program steps menu (to the left of any campaign/program).