What this campaign is

Kami Onboarding Week is a 1-week onboarding campaign by Initia × Kamigotchi for new users.

Kamigotchi is a fully onchain game (FOCG) on Yominet, powered by Initia.

The first 50 eligible new users who complete onboarding and buy their first Kami via Zevana ( Kamigotchi’s Onboarding NPC) can receive a 0.01 ETH rebate after verification.

What creators should focus on

Creator content should make people feel:

• This is a limited-time opportunity
• This is a strong moment to try Kamigotchi and the Initia ecosystem
• The first 50 users are getting a very attractive entry point, with their first Kami effectively close to free via the 0.01 ETH rebate
• Kamigotchi is not just cute, it is a fully onchain game with a real world, player journey, and progression
• This is a game with ownership, progression, and economic mechanics
• This is not just about fun, but also about onchain participation and yield potential

Core idea:

The campaign gets attention. Kamigotchi is what makes people want to try it and stay.

How creators should talk about Kamigotchi

1. Urgency

• This is a 1-week campaign
• Only the first 50 eligible users qualify