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Position: VP of Sales

Location: Toronto

About Us

Accord is a high-growth Series A startup (recent funding announcement) founded by proven leaders from Stripe, LinkedIn, and Google. Accord’s impactful product & high bar of execution has led the business to acquire 130+ paying customers within 12 months of publicly launching, including companies such as: Figma, Stripe, Affirm, Headspace, dbt, BetterUp, and 100+ other top Sales orgs. G2 Reviews

The company is on a mission to transform the world of B2B Sales with their innovative ‘Customer Collaboration Platform’. Ambitious sales teams leverage Accord to build a more efficient, repeatable sales journey and reliably hit their revenue targets.

With teams based in Toronto and San Francisco (current headcount 13, growing to 30 by EOY), the company is growing quickly ($1M ARR in revenue, 500% growth in 2022) and under dedicated leadership. All goals have been achieved capital efficiently, currently with 3+ years of runway.

A few words from the founder

The Position

Based in Toronto, the Vice President, Sales (“VP”) is a critical member of Accord’s Senior Leadership Team – reporting directly to CEO / Founder, Ross Rich. Joining at this inflection point, the VP will be accountable for Accord’s GTM strategy and delivering outsized revenue growth. To support this anticipated scale, the VP will be responsible for building a high-performing team and culture. The VP will lead Accord in driving new revenue; leading all aspects from growing existing accounts, to developing strategic partnerships, and attracting new customers (currently focused on mid-market, moving to enterprise). The VP will develop and implement proven processes, infrastructure, and operations resulting in predictable success.

This executive role requires strong leadership capabilities and a disciplined sales background, coupled with results in high-growth, early-stage environments. An experienced team player & mentor, this leader will bring a proven ability to attract, develop and retain best-in-class sales talent. With a values-driven and optimistic attitude, the VP will have a genuine passion for Accord’s mission of transforming B2B sales and the company’s highly collaborative, impact-focused philosophy.

Founding Team


Ross Rich

CEO & Founder View LinkedIn


Ryan Rich

CPO & Founder View LinkedIn


Wayne Pan

CTO & Founder View LinkedIn

12-18 Month Deliverables

An engaging, passionate, and authentic leader, the VP has developed trust at all levels of the business, building strong relationships with their team members, peers, and marquee customers. They have quickly established themselves as a top contributor on the Executive Team, taking complete ownership of their OKRs, and ensuring coordination across partners in Marketing, Product, Customer Success.

Focused on winning and growing successful customers, the VP has led the team to 2.5x revenue growth year over year with industry-leading efficiency (from $1M → $2.5M ARR yr 1, and then $2.5M → $6M+ yr 2). They have demonstrated adaptability in their approach with Accord’s evolution from focusing on smaller deals ($10k - $50k) to larger, six-figure partnerships.

In 2023, 20% of new revenue will result from outbound efforts, with the rest generated by Marketing. In 2024, the VP has grown the team to 8 senior Account Executives, with 30% of new revenue coming from outbound.

The VP has built an empowered, energized and high-performance sales function that is structured and aligned with Accord’s strategic vision, as well as current and future business requirements. Currently with 2 Account Executives, the plan is to get to 8 senior sellers in the next 12 months.

To support the sales organization’s growth, they have implemented foundational methodologies & metrics, institutionalizing processes and a repeatable playbook to consistently hit revenue targets.

The Ideal Candidate

The ideal candidate has a minimum of 5+ years of Senior Sales Leadership experience (Director, VP), along with a proven track record of delivering superior business results within a similarly high-growth, early-stage technology environment.

The VP effectively translates strategy into concrete plans, inspiring trust and confidence across the organization. The ideal candidate successfully converts annual and quarterly plans into action plans and initiatives in an ever-changing, ambiguous environment.

The VP will bring demonstrated success operating in an entrepreneurial, ideally Founder-led business, and is comfortable managing the ‘high highs’ and ‘low lows’ of an early-stage business. Ideally, the VP, Sales has led or been highly involved in the evolution of a sales organization from Series Seed/A to scalability.

An experienced team player, the successful candidate brings a proven ability to attract, develop and retain best-in-class sales talent. The VP demonstrates to the team an ability to overcome setbacks and enthusiastically persist until ambitious goals are achieved.

With an adaptable approach, the ideal candidate balances being both the best seller as well as the leader of the team. The VP is both tactical in terms of execution, and able to flex strategically to contribute to the overall strategy that will drive future revenue.