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Case Study Location: Nigeria.

Objective

Design a mobile app for a social bidding platform that “gamifies eCommerce” The app should provide interactive bidding on products, services, and experiences between consumers and merchants. Prioritize good usability, aesthetics, interaction, consideration for first-time users.

Understanding the Challenge:

Just like traditional commerce and commercial transactions have evolved over the years to accommodate an increasingly digital and borderless lifestyle, so has e-Commerce.

There are about 400 million internet users in Africa who are potential customers and thousands of e-Commerce platforms offering a wide range of products, services, and experiences. We find that most of these platforms end up competing with each other in a market saturated with similarities despite the growing number of potential customers.

To stand out from this crowd requires in-depth knowledge of the shopping habits of the customers and a model that is different from the common online marketplace.

How does this platform help?

My Role

I was the primary designer for this product

Process

The Research  I conducted user research mainly with people who shopped online. The purpose was to determine what the users think and if the product will be usable. Learning about the problems of potential users is a great way to be inspired and motivated. Working with real-world data is a good starting point to help avoid guesswork and preconceptions. Using this information provided a better chance to solve the greater problem.

Personas  The results of my user interview show that the users are willing to have a product that would ease their stress during online shopping, and also look. The accumulation of the different insights and common patterns that came from the users’ answers helped me create three personas which are the manifestation of that data in a character. Two of the personas presented edge cases since they were based on certain needs of some of the participants. Eventually, I focused on the more common persona.

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From my personas I was able to conclude on what:

The customer will need from the product: