Principles:

• Balance friction ('asks') with speed (e.g. number of steps to complete onboarding)
• Only educate users about features that are unique to our product
• Highlight where users can go to learn more
• Highlight how users can easily get in contact if they have questions

Research competitors:

• [x] Doc Wizard
• [ ] Note Pro
• [ ] Respite

References:

User Onboarding | A frequently-updated compendium of web app first-run experiences