Module 1 - Logo & Brand Design
How to Design a Logo (Even if You’re Not a Designer) - 16 mins
Research your brand
Learn about logo design
Get color, font, and symbol ideas
Make a logo
Test and finalize
SUPPLEMENTAL: Building a Brand, a Design Documentary - 4 hrs
Episode 1 - Starting The Branding Process
Episode 2 - Defining The Customer
Episode 3 - Working on a Design Team
Episode 4 - How to Narrow Down Your Design Ideas
Episode 5 - A Better Way to Present to Clients
Episode 6 - Logo Design Process with a Client
Episode 7 - When Clients Change Their Mind
Episode 8 - Building A Client Website From Scratch
Episode 9 - Designing A Beautiful Beer Can
Episode 10 - Making the Perfect Beer Commercial
Episode 11 - Full Brand Makeover
Module 2 - Website Design
How to Make a Website: a Step-by-Step Guide - 21 mins
Idea and Structure of a Website
Research
A Website Prototype or Mock-up
Content
Design
Tool Practice - 30 mins
How to Create a Basic Application
Resources:
Illustrations
Stock Photos
Tricks and Tips
Demo Sites
Module 3 - Local SEO
SEO Basics - 30 mins
Search Engines
Keywords
Content
On-Page SEO
Backlinks
Analytics
Level Up Your Local SEO - 3 hr
Boost visibility in the places that matter with Local Search Rank Checker
Take control of a GMB listing with Google My Business Audit
Uncover the biggest optimization opportunities with Local SEO Audit
Monitor existing citations and identify missed opportunities with Citation Tracker
Build a five star reputation with Reputation Manager
Put your rankings on the map with Local Search Grid
Certification
Module 4 - Marketing Automation
Copywriting with AI
Coming Soon
No Code Tools
Social Media Automation with AI and No Code
Module 5 - Graduation
Personal Brand Project
Design Your Own Logo
Design Your Personal Website
Connect to a Custom Domain
Certification