What can the Hopin<>HubSpot integration do?

1. Push registration from Hopin → HubSpot.
2. Pull registrations from HubSpot → Hopin, and push a magic link back to HubSpot. (Business and Enterprise plans only).
3. Push event 'attended' status to HubSpot as a note on a contact.
4. Push events from Hopin —> Hubspot by creating marketing events in Hubspot.
5. Push Attendees 'registered' and 'attended' status to HubSpot Marketing Events.

What you'll need to enable the Hubspot integration

• A paid Hopin plan (Starter, Growth, Business, or Enterprise).
• A field on your HubSpot contact that contains Hopin's ticket 'integration code', so that when we pull that registration from HubSpot we can map it back to the correct Hopin ticket and event; in the example below we have called this field 'Hopin integration code'. (Business and Enterprise plans only).
• A field on your HubSpot contact for Hopin to push our magic link into, after pulling a registration from HubSpot into Hopin (the magic link is the event access link that is sent to registrants, and is specific to an attendees email address, ticket type and event); in the example below we have called this field 'Hopin magic link'. (Business and Enterprise plans only).

Integration guide

Here's what you'll need to do to enable the Hubspot integration:

1. Login to your Hopin account, select the relevant organization on the left-hand menu, and select the 'Integrations' tab:

   

2. Scroll down to the Hubspot integration, and click 'Connect':

   

3. Click on 'New authentication' and follow the steps to login to and authorize your HubSpot account:

   

   

4. Once you've authenticated your account, click next and proceed to the 'Hubspot contact mapping' screen:

   

5. Each Hopin field needs to be mapped to a HubSpot field, so that the data can be passed correctly in either direction. First name, last name and email should be self explanatory. The 'Ticket integration code' field in Hopin will need to be mapped to a field in your HubSpot contact that contains Hopin's ticket 'integration code', as discussed earlier. This code is used to map the HubSpot registration to the correct ticket and event in Hopin (we'll show you to where to find this code in the 'Testing the HubSpot integration' section below).

   The 'Magic link' field will also need to be mapped to a field in your HubSpot where you wish Hopin's magic link to be passed into, as discussed earlier. The magic link is used as an invite link for your registrants if you pull registrations from HubSpot → Hopin, and is specific to the registrants email, and the ticket + the event that they have registered for. In our example we have called these fields on our HubSpot Contact 'Hopin Integration Code' and 'Hopin Magic Link':

   

6. Next, you'll need to set up a Hubspot workflow with a Hopin webhook to pull registrations into Hopin (you can skip this step if you only want to push registrations from Hopin to Hubspot). First, copy the URL from the pop-up screen, You might want to paste this somewhere as a note, as it will be a few steps before we'll need this URL. If you don't wish to add the attendee status as Notes on the Contact record in Hubspot, please deselect the below checkbox(on by default) and then click 'Next' to complete the setup of the integration.