Hi there! I am Hibath

I’m a results-driven Social Media Manager with 3 years of experience in B2C marketing, specializing in content strategy, short-form video scripting, voiceovers, and campaign storytelling.

Currently working as a Senior Social Media Executive at LuLu Group India, I manage large-scale, multi-platform campaigns across fashion, retail, and private-label brands. My strength lies in blending creativity with data-backed decisions to drive engagement, community growth, and ROI.

What I Do

• Social media strategy & content planning
• Short-form video scripting (Reels, Ads, Shorts)
• Trend-led content ideation
• Influencer marketing & collaborations
• Campaign storytelling & brand tone alignment
• Community growth & engagement strategies

Tools

• Meta Business Suite
• Meta Ads Manager
• Konnect Insight
• SEMrush
• Google Ads
• YouTube Studio
• Canva

Categories & Industries

• Retail & Hypermarket
• Fashion & Apparel
• Lifestyle & Consumer Brands
• Events & Fashion Weeks
• Festive & Seasonal Campaigns

Core Skills

• Content Strategy & Planning
• Campaign Ideation & Storytelling
• Influencer & Collaboration Strategy
• Voiceovers & Narration
• Creative Copywriting
• Visual Direction & Briefing

My Works