SEO Checklist—Guest Posting

[ ] Meta Title. Contains main keyword at the beginning. Modifiers also work well like best, guide, the year, etc. (Between 45 - 60 characters).
[ ] Meta Description. Contains the keyword and a clear call to action ****(Between 70 - 155 characters).
[ ] H1. Contains the main keyword.
[ ] H2. Contains secondary keywords.
[ ] H3 & H4. Contains secondary keywords if used.
[ ] Keyword. Aim to include the main keyword 1% - 2% and use important secondary keywords also around 1% where possible.
[ ] Internal Links. Link to at least 4-5 relevant articles.
[ ] External Links. Links to external resources but not more than internal content.
[ ] Length. Based on the type of content that ranks. In most cases at least 500 words.
[ ] Scannable. If you scan the article you clearly know what it is about and don't feel overwhelmed by text. This is done through short paragraphs, headings, bullet points, numbered lists, images.
[ ] End of Article. Always has a clear next step, e.g. other articles to read / action points