Here you’ll find how I write comparison pages
(*with results…*👀)
Goals for comparison pages
- To meet the search intent of product-aware prospects looking for an alternative.
- Control the narrative rather than let G2 or your competitors do it.
- Help prospects make the right informed choice (by showing them what you want them to understand.)
- Create a sales asset if asked, “how do you compare to X?”
How I think about comparison pages ****👀
https://www.loom.com/share/d0e452d1889545388af8142362cd9aae
Results 📈
