Top Goals: 1) Finalize a Minimum Viable Product and 2) Set future offerings. Here are some thoughts from my traditional music industry experience and from looking at music NFTs, that could help guide these top goals. Since these thoughts haven’t yet been tested with direct user research, I’m calling these thoughts “hunches” and am happy to be proven wrong. – 🦒 Brian Felsen
A Practical Guide to NFT Memberships for Creators
NFT Mints (Fiat Fundraising) via Events & Merchandises
Market-Product-Team Fit with Utility NFT for Creator Economy
A. WHAT OUR FAN-CUSTOMERS WANT
1. The fan-customer wants access, updates, and more access
- Fans want to get updates and interact with artist if they purchase NFT, and artists can’t do that on Spotify
- Online, want community with artists more than a web3 platform to show off to each other in “hubs,” or [spreading the gospel](https://www.theverge.com/ad/22748946/why-the-future-of-fandom-looks-like-an-nft#:~:text=“Fanvestor Kit” complete with poster layouts%2C stickers%2C and social-ready assets to help spread the word about the artists.), or new streaming platforms to buy/sell NFTs. DAOs can enable people to participate (“managers” voting on creative and business decisions, like single choices, artwork, merch or brand partnerships) but access will be the main driver
- In-Real-Life (IRL), Afterparty looks very promising; artists can sell all-access tickets or tickets for multiple events or even ones that haven’t been scheduled yet; loyal fans can get perks for early or frequent attendance. Fanaply offers tickets, afterparties, dinners with artists for winner of NFT auction
2. Like Games vs. GameFi, we shouldn’t muck up the appeal with money and gamification
- Pixelbands has a clever studio, but the music that comes out is lousy and is clearly to drive NFT sales to buy an “instrument”
- Establishing provenance on web3 platforms seems only like a minor perk: artist attention/access is likely much more major. (Still, on legacy web2 platforms where primping still matters, integrations like Mintsongs with the Koji app store will be key.)