Business, Marketing and Growth in Turbulent Times

Let's tackle this together 💪🏼

A central hub for the best resources for marketing and growth during rough times. Designed to bring together the most actionable advice (and keep adding to it).

- curated by GrowthBay.ch

Video Podcast with Swiss

Founders & Marketers

Stories and strategies from the trenches

• #1 Interview with Silvan Leibacher
• Founder Leibacher Biber Manufaktur
• #2 Interview with Herbert Bay
• Serial Entrepreneur, Board Member iFolor
• #3 Interview with Florian Laudahn
• CMO at farmy.ch
• #4 Coming next: Interview with Andri Silberschmidt - Founder Kaisin.ch, FDP Nationalrat fighting for startups and SMEs

Top marketing & sales reads

A collection of guides and best practices

• Marketing and Growth in Uncertain Times - a collection of best practices on how to think about growth in difficult times
• Social Media Management in Times of Crisis - Buffer's well written guide on how to show leadership and empathy on social media
• How to manage a work-from-home sales team - Tactics for sales teams to remain effective working remotely.
• Best Practices from the German Startup Scene - a Google Doc full with helpful examples and resources
• Herbert Bay's Coronavirus survival guide for startups - 15 options to bring your startup through a crisis
• How to communicate in turbulent times - Ogilvy's in-depth white paper on crisis communication
• Reforge Webinars: Growth in Turbulent Times
  • Founder / CEO Edition
  • B2C Edition
  • B2B Edition

Keep the business running

Top company responses to COVID19

Infos on Swiss temporary work regulations and debt financing

• ☝️Important: Survey on bridge loans for startups from the parliamentary startup task force - share your experience in regards to your bridge loan applications with banks
• Swiss Gov: Überbrückungskredite für Unternehmen - debt financing options from the Swiss government
• Loan guarantees for SMEs - fact sheet from the federal government on debt financing
• Swiss Labor Laws in Times of Corona Virus - in-depth fact sheet from law firm Kellerhals Carrard

Remote Work Guides

• GetYourGuide WFH Playbook - global work from home policy from GYG
• Quick, work remote! - from Automattic's Erin Folletto Casali, a sensitive, specific, and super complete guide
• Resources for companies embracing remote work - from GitLab, gets into a lot of good detail, especially for managers and meetings

Inspiration and Case Studies

How companies adapt during the crisis 💪

• Beekeeper Crisis Kit - Communicate Effectively in Times of Crisis With Beekeeper
• myClubs Live - free live workouts for everyone
• Zoom COVID-19 Hub - resource, training and help center for new
• Loom Price Cuts - COVID-19 Response: cutting prices and removing limits on free accounts
• Leibach-Biber Manufaktur - free ginger breads for hospital staff

Job Board

These Swiss companies are hiring

• Farmy.ch - Online Grocery Store
• Drinks.ch - Logistics Company

🔥 Upcoming Live Events & Webinars

Live events and Q&A Sessions

• SaaS and subscription marketing during and after the crisis
• Wednesday, April 1, 2020 - 5:00 PM (CET)
• What does the marketer of the future look like?
• Wednesday, April 1, 2020 - 2:00 PM (CET)
• eLearning marketing during and after the crisis - Thursday, April 2, 2020 - 5:00 PM (CET)

Trends & Analysis

A list of online services helping those in need

• London Business School, The economics of a pandemic: the case of COVID-19 - A look at the Science, Health policies, Economics, and Macroeconomic policies of the current crisis

<aside> ❓ Something we should add? Send it our way at [email protected]. We want this to be a living document that gets more helpful over time!

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