💭 Which of these sounds more like your creative agency?

ChatGPT Image Aug 7, 2025, 10_59_42 AM.png

A high-tech semiconductor fab 🧪🏭

Engineers in cleanroom suits process wafers under rigid SOPs and QC gates. Robotic arms deposit atomic-thick films. Etch engineers, doping specialists, and metrology technicians work to sub-nanometer tolerances—no wafer moves without manager sign-off.

ChatGPT Image Aug 7, 2025, 11_04_40 AM.png

A busy restaurant kitchen 🍳🔥

Chefs in crisp whites juggle pans and grills as orders queue on the expeditor’s rail. Stations reconfigure on the fly, cooks call “fire!” and trust-fueled agility sparks creativity amid the clang of pots and hiss of flames.

The restaurant kitchen and the semiconductor fab exemplify the pure extremes of ‘mechanistic’ and ‘organic’ businesses, concepts of management theory dating back to the 1960s (learn more!). Your agency likely sits somewhere in between, tilting either toward precision and control or toward autonomy and rapid adaptation.

But your spot on that continuum shouldn’t be left to chance. Top agencies make this choice deliberately, grounded in honest self-assessment of their strengths and challenges. From there, they gather real-world feedback, run small experiments, and evolve their structure over time.

That kind of intentional design and experimentation unlocks big returns:

But the wrong structure? It doesn’t just slow you down—it compounds dysfunction across every layer:

ChatGPT Image Aug 7, 2025, 11_10_41 AM.png

ChatGPT Image Aug 7, 2025, 11_09_03 AM.png

In this guide, we’ll explore the spectrum from functional (“mechanistic”) to cross-functional or pod-based (“organic”) orgs. We’ll cover the pros and cons of each, signs you may be best suited for one or the other, and offer tips for making a change.

No model is perfect: every choice involves trade-offs. Your job? Figure out which trade-offs matter most today, then build a structure that leans into those priorities.


❓ Find Your Agency’s Org Archetype 🧠