GoodDollar Ambassadors are building country marketing teams to promote the awareness and engagement of global communities to join the crypto UBI economy.

Goals of Country Marketing Squad

• Encourage open-source growth where the GoodDollar community is naturally growing
• Manage & evaluate the success of the Ambassador Program linked to key project KPIs
• Launch a structured program the enables GoodDollar to iterate and learn, and allows community members to make an active, positive contribution
• Focus on localized content and partnership-building (trickle-up marketing!)

Key Capability and Squad Roles

Each team needs a dedicated Squad Lead who does all monthly reporting to Jess and is the key Point of Contact (POC)

<aside> 📓 Content

Create country and language specific user guides and presentations that encourage usage and new signups, via:

• Video content - Youtube
• User guides
• Blog/Medium
• Memes and social media posts
• Presentations + brochures **

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<aside> 🗣 Community (Digital)

*Grow awareness of GoodDollar through establishing, managing and growing country-specific channels

-* Translate all announcements

• Host 2x month Twitter Spaces
• Represent G$ in digital crypto communities **

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<aside> 🧒🏻 Community (IRL)

*Host local meet-ups and GoodDollar learning sessions to grow awareness and represent GoodDollar in local industry events

-* Organize local meet-ups and speaking events

• Attend conferences & events on behalf of GoodDollar **

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<aside> 📢 Partnerships + Media

*Outbound to local and regional blockchain clubs, associations and media partners to increase awareness of GoodDollar

-* Outbound to media partners and blockchain associations

• Identify speaking/event opportunities for GoodDollar reps
• Local Hackathons and educational opportunities

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Initial KPIs Per Squad

How will we measure success?

<aside> 📶 New Daily Active Users

How many new members joined and have become reoccurring members? → 5% increase month over month

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<aside> 📲 GOOD Holders/ Governance Participants

Number of members in your country/region that hold G$ either through claiming, staking or buying → Need to determine

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<aside> 😄 Community

Growth of community channels and increased engagement → 10% increase month over month

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<aside> 🛒 Transactions

Have transactions and usage increased in your country? → 5% increase month over month

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